A13 — Performance Marketing / UGC
We don't sell content.
We sell what buyers actually pay for.
For physical-product brands — beauty, jewelry, premium goods — that already work and are ready to turn repeat purchases into an asset, not a vanity metric.
01 — Entry
What we take first.
Before we talk about what you get, we fix what we get. This isn't negotiated after the fact.
Setup — one time
$4,000–8,000
Covers production, creator verification, and insured handling of physical product.
Commission — ongoing
5–30%
Of confirmed value created (ΔFCF or ΔEV), not a cut of media spend.
02 — The case
Four reasons this works, none of them soft.
Usefulness
Status, not specs
Customers don't buy the product — they buy the right to be seen with it. Content that sells envy outperforms content that sells ingredients. And on the other side of the table: retention is the number a future buyer actually prices when they value your company.
Uniqueness
Why not everyone
We reject 8 of 10 applications. We only take brands that already own the relationship with the end customer directly — not wholesale resellers, not unnamed private label. We scale what already works, we don't test what might.
Ultraspecificity
No vague promises
- KPI Fixed in contract as an obligation, not a hope
- Reconciliation Quarterly, against your own reported data
- Logistics Insured chain of custody for physical goods
- Model Retention, CAC, or cycle — matched to your vertical
Urgency
Scarcity that's actually real
The number of clients we run at once is capped by physical constraints — insured logistics for expensive product doesn't stretch on demand. We don't open slots to hit a sales target. We open them when we have the capacity to not embarrass ourselves.
03 — Not for everyone
When we don't work together.
Save yourself the form if any of this is you.
- ×No numbers. You don't know margin, retention, or AOV, and won't find out before applying.
- ×One-person shop. "Founder does everything" doesn't scale, however good the product is.
- ×No direct channel. Wholesale or salon-only, with no owned relationship to the end customer.
- ×No budget approved. This quarter's ad spend isn't signed off yet.
- ×Expecting results without investment. Capital and time both have to move first.
- ×Looking for a discount instead of a smaller, honestly-priced scope.
04 — Apply
An application. Not a call.
We schedule a call only after you've cleared the filter and you're ready to sign. No "let's hop on a call to see what you need."
01
Submit
12 questions on revenue, margin, retention, and channel. Five minutes.
02
Filter
We read the numbers, not the pitch. Most applications end here.
03
Price
If you pass, we send the exact setup fee and commission — calculated on your figures.