We sell guaranteed reach, views and viral potential, intercepting your budget at the moment of campaign launch and turning it into a fully managed performance asset. A13 doesn't sell "videos," or "access to a database of creators."

A new-type performance agency and technology platform, creator content and bought reach in one product.

the problem

The problem is asymmetrical, it hits both sides of the market at once. On the brand side, three costs compound:

01

Operational hell

Finding creators, auditing metrics, negotiating contracts, chasing deadlines and running payouts drains real resource, before a single view lands.

02

Zero distribution guarantees

You pay for content, not for reach. Buying an integration from a creator does not equal predictable impressions, the algorithm decides, and it owes you nothing.

03

The cost of inefficiency

Creator-ops overhead plus budget lost to unoptimized organic reach, money that never had a chance to convert.

€21,500

wasted per year by a typical D2C brand running active UGC campaigns, ops overhead plus unoptimized ad spend.

€900M+

of systemic waste every year across the European beachhead segment alone.

the solution

Brands waste €21,500 a year waiting on the algorithm. We sell guaranteed reach instead.

01 / produce

UGC content

short video · native format

02 / distribute

Guaranteed paid reach

boosted via Meta API / TikTok Ads

03 / outcome

Impressions & viral upside

sold as a business result

how it works

01

Guaranteed reach floor

Bought, not hoped for. Paid boost through the Meta API and TikTok Ads removes the risk of organic algorithms.

02

Viral upside on top

If it breaks out, every organic impression is yours. No clawback, no cap.

03

Content produced on our side

Short-form UGC, native to the feed: creator matched, scripted, directed and delivered. You approve; we produce.

04

Run like a publisher

We operate your creator channel like a modern digital title, not as a broker passing you to bloggers.

One budget line.
Predictable floor, uncapped ceiling.

A guaranteed reach minimum you can model, plus unlimited upside when the content runs.

Not a middleman to bloggers, a modern digital publisher. We productize creator content and guaranteed distribution, then sell impressions and viral potential as a business result: guaranteed reach in, brand revenue out.

estimate your placement / live pricing

Size your reach. See the floor before you commit.

reach calculator / indicative pricing

100,000 impressions

Total$1,881

Indicative all-in price, media, production and platform fee included. The bigger the reach, the lower the rate.

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