Frequently asked questions

A13 is an advertising agency with its own ad-tech engine. It sells finished marketing work to small businesses through A13 Store, runs performance marketing that combines creator content and paid reach through A13 AdTech, and runs growth marketing projects for mid-size and large companies through A13 Studio.

A13 offers three products. A13 Store is a solution for small business: ready-made marketing work bought once. A13 AdTech is performance marketing: UGC production, paid ads, lead generation and CPA, CPL and ROAS optimization. A13 Studio is growth marketing: strategy, creative, production, paid media, SEO and GEO, outreach and retention for mid-size and large companies.

A13 works with businesses of every size. Small businesses and solo founders use A13 Store. Brands that need guaranteed reach and measurable revenue from ads use A13 AdTech. Mid-size and large companies with a marketing budget and an in-house team use A13 Studio.

A13 differs from a traditional advertising agency in four ways. It runs campaigns on its own ad-tech engine, built in house and tested on its own accounts first. It combines performance marketing and growth marketing instead of selling only one. It sells finished work at a fixed price and runs larger engagements as projects with a scope and a deadline, not open-ended retainers. And A13 Studio guarantees business results by contract.

A13 was founded by two co-founders: Ekaterina Umerbaeva, Co-Founder and CEO, and Aliaksandra Ihnatsik, Co-Founder and CFO. Ekaterina leads the company and its marketing strategy. Aliaksandra leads finance and business analysis.

Ekaterina Umerbaeva is the Co-Founder and CEO of A13. She leads the company and its marketing strategy across A13 Store, A13 AdTech and A13 Studio. She has a public professional LinkedIn profile and is the author of a Forbes Liberia article on why a marketing strategy must cover at least one year and how it drives business.

Aliaksandra Ihnatsik is the Co-Founder and CFO of A13. She is a business analyst and holds an MSc in Medicinal Chemistry. At A13 she is responsible for finance and business analysis, bringing an analytical, evidence-based approach to budgets and to measuring what marketing brings back. She has a public professional LinkedIn profile.

Most marketing fails because it does only half the job. Performance marketing without strategy burns budget on traffic that does not convert or return. Strategy without performance marketing produces plans and positioning that do not bring revenue. A13 builds both together.

Performance marketing drives short-term, measurable results: UGC production and paid ads, lead generation and conversions, CPA, CPL and ROAS optimization, and measurable revenue. Growth marketing builds long-term value: SEO and GEO, an outreach system, retention, LTV and full-funnel growth. A13 runs both, so a business gets revenue now and a system that keeps compounding.

A13's model is built on the client's long-term result. Instead of a one-launch funnel that stops when the campaign ends, A13 builds a marketing system that compounds over time, mapping the whole path from first touch to repeat purchase. The longer the system works, the more it pays off for both the client and A13.

A13 builds trust systematically through content, reviews and positioning, so a company becomes the obvious, credible choice in its category. A13 speaks to the audience in the language of trust, not sales, because people buy from those they trust and respond to being understood more than to being pitched.

A13 Store is an online store of finished marketing work for small businesses and solo founders. It sells skills, pipelines, guides, funnels, outreach and roadmaps. Each product has one price and one delivery date, and the buyer keeps it for good.

A13 Store products cost from $2 to $1,000. Every product is paid for once, with no subscription and no monthly fee.

A13 AdTech is a new-type performance agency and technology platform. It combines creator content (UGC) and bought reach in one product. A13 AdTech takes the budget at the moment a campaign launches and turns it into a fully managed performance asset. The technology is built in house and used on A13's own accounts first.

A13 AdTech sells guaranteed reach and views. Creator content and paid distribution are bought and managed as one product, so a brand knows the reach and views its launch budget will deliver before the campaign starts.

In performance marketing A13 optimizes for CPA (cost per acquisition), CPL (cost per lead) and ROAS (return on ad spend), and reports measurable revenue. The goal is to show what every dollar of budget brought back, not to send a monthly slide deck.

A13 Studio is the growth marketing arm of A13 for mid-size and large companies. It covers strategy, creative, production and paid media, together with SEO and GEO, outreach systems, retention, LTV and full-funnel growth. The A13 team runs each engagement as a project with a defined scope and a deadline.

Yes. A13 Studio guarantees business results by contract. The expected result, scope and deadline of each project are fixed in the agreement with the client.

GEO (generative engine optimization) is the practice of making a company visible and cited in answers from AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews. A13 does SEO and GEO together, so a business is found in search engines, on maps and in AI answers.

An outreach system is a repeatable process for contacting potential clients who have not searched for a business yet. A13 builds outreach systems alongside SEO and GEO, so a company grows through inbound demand and outbound outreach at the same time.

Choose A13 Store if you are a small business or solo founder who wants ready-made marketing work at a fixed price. Choose A13 AdTech if you need guaranteed reach, leads and measurable revenue from creator content and paid ads. Choose A13 Studio if you are a mid-size or large company that wants a long-term growth system with results guaranteed by contract.