MARKETING LAUNCH AND PROMOTION OF THE FIRST AUTOMATED PORTRAIT STUDIO
FIELD: Photo Studio offering a unique photo experience without a photographer
PROJECT GOAL
Introduce to the Polish market
a new and innovative photo studio format, where portraits
are created automatically
without a photographer. The main objectives were to build brand trust, ensure a stable flow
of visitors, and establish
an effective lead generation system.
a new and innovative photo studio format, where portraits
are created automatically
without a photographer. The main objectives were to build brand trust, ensure a stable flow
of visitors, and establish
an effective lead generation system.
WHAT WAS DONE:
Building a strong digital foundation
focused on shaping a brand image and building trust.
identity and branding
- Developed a unique visual style that reflects the concept of an autonomous, technological, and modern studio.
- Created a comprehensive system of brand colors, typography, and graphic elements that form the basis for all visual content.
- Prepared a full package of marketing materials: logo, business cards, banners, offline posters, social media design, and outdoor advertising to ensure brand recognition across different platforms.
Instagram
as the main communication channel
as the main communication channel
Fully launched the Instagram account
with a detailed profile setup
with a detailed profile setup
Crafted an informative and attractive bio, selected and designed
the avatar, added contact information, and prepared pinned stories that clearly explain the concept.
Developed a visual concept for the account and created a content grid tailored for the launch phase.
the avatar, added contact information, and prepared pinned stories that clearly explain the concept.
Developed a visual concept for the account and created a content grid tailored for the launch phase.
Created a content plan focused on:
- Building trust in this new market format.
- Simple and clear explanation of how the studio works.
- Reaching diverse target audiences: couples, business portraits, individual photo shoots.
Collaborated with UGC creators
Launched promotion through Reels, including cooperation with local influencers to enhance trust and expand reach.
Targeted advertising
Set up targeted advertising using:
- Campaigns aimed at increasing engagement and reach.
- Ads focused on bookings through lead forms and the website.
- Precise audience segmentation based on behavioral patterns, geolocation, and lookalike audiences to maximize ad relevance.
Project outcome
A successful launch of an innovative photo studio format in Poland.
Through a comprehensive and thoughtful approach, a strong digital foundation was established that effectively introduced a completely new format — an automated photo studio without a photographer — to the Polish audience.
Thanks to the creation of a unique corporate identity and the systematic management
of the Instagram account, it was possible not only to attract attention but to genuinely
earn the trust of the target audience.
Targeted advertising, finely tuned to behavioral and geographic segments and leveraging lookalike audiences, ensured quality traffic and stable lead generation.
The entire project demonstrated that even unique and innovative solutions can quickly adapt and gain trust in a new market when supported by a comprehensive approach
and meticulous development of all digital customer touchpoints.
Through a comprehensive and thoughtful approach, a strong digital foundation was established that effectively introduced a completely new format — an automated photo studio without a photographer — to the Polish audience.
Thanks to the creation of a unique corporate identity and the systematic management
of the Instagram account, it was possible not only to attract attention but to genuinely
earn the trust of the target audience.
Targeted advertising, finely tuned to behavioral and geographic segments and leveraging lookalike audiences, ensured quality traffic and stable lead generation.
The entire project demonstrated that even unique and innovative solutions can quickly adapt and gain trust in a new market when supported by a comprehensive approach
and meticulous development of all digital customer touchpoints.
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