LAUNCH OF MARKETING STRATEGY
FOR A REAL ESTATE AGENCY
FOR A REAL ESTATE AGENCY
FIELD: Real state sales
PROJECT GOAL
Launching a new real estate agency and developing
an effective marketing strategy
to attract initial clients, build market trust, and establish
a strong digital presence.
an effective marketing strategy
to attract initial clients, build market trust, and establish
a strong digital presence.
PRE-PRODUCTION
Developed logo, corporate colors, fonts, and visual elements.
Created brand identity for both print and digital materials.
Registered company profiles on key platforms:
Yandex, Google, 2GIS.
Yandex, Google, 2GIS.
Developed and launched Instagram content grid:
12 posts prepared for the launch.
12 posts prepared for the launch.
Created corporate style and unique selling proposition (USP) based on surveys of employees and owners.
Conducted professional team photoshoots for the website and social media.
Produced promo videos for the company.
Developed a multipage company website.
Launched the first wave of contextual advertising campaigns on Google Ads and Yandex Direct.
Set up reputation management and review collection system.
Generated interest among the target audience via Stories, offline communication, and initial PR activities.
ACTIONS
DURING THE YEAR
Team & Internal Processes:
- Monitoring employee KPIs, managing service quality and efficiency.
- Adjusting internal processes in case of deviations.
Digital-marketing:
Contextual advertising (Google Ads, Facebook Ads) with performance analytics
From the first month, large-scale contextual traffic campaigns were launched
on Google Ads and Facebook Ads, targeting both lead generation and new audience reach.
Campaign types tested and optimized:
Contextual advertising (Google Ads, Facebook Ads) with performance analytics
From the first month, large-scale contextual traffic campaigns were launched
on Google Ads and Facebook Ads, targeting both lead generation and new audience reach.
Campaign types tested and optimized:
- Search ads (Google Search) — targeted at audiences with high intent.
- Remarketing — to re-engage users who already interacted with the website.
- Look-alike audiences (Facebook/Meta) — based on collected customer data.
- Dynamic real estate ads segmented by property type.
RESULTS
IN THE 1ST 6 MONTHS
Metrics:
Особое внимание уделялось аналитике в Google Analytics 4 и Meta Pixel — ежедневный мониторинг позволял оперативно оптимизировать объявления и перераспределять бюджеты на наиболее эффективные кампании.
- Average CTR (click-through rate): 8.6% on Google Search и 3.1% on Meta Ads — both above industry benchmarks.
- Cost per Lead (CPL): 320–450RUB depending on region and format.
- Website traffic growth: +187% in the first quarter after launching ads.
- More than 400 inbound leads received since launch.
Особое внимание уделялось аналитике в Google Analytics 4 и Meta Pixel — ежедневный мониторинг позволял оперативно оптимизировать объявления и перераспределять бюджеты на наиболее эффективные кампании.
A/B Testing and Campaign Optimization:
Optimization carried out on:
Optimization carried out on:
- Creative elements: images, headlines, call-to-action (CTA) wording.
- Target audience testing: gender, age, interests, behavior, geography.
- Microtests: budget allocation, ad scheduling, device targeting.
- Rotation and frequency capping — preventing banner blindness.
Performance results:
- A/B testing implementation increased click-to-lead conversion by 28%.
- Bounce rates on landing pages dropped from 34% to 18% after adjustments based on split-test results.
- Weekly optimization raised Google Quality Score of ads to 8/10.
PR and Promotion:
- Implementation and support of the agency’s PR strategy.
- Running online campaigns, promotion through opinion leaders and relevant communities.
- Competitor and buyer behavior analysis.
Brand Management:
- Oversight of advertising messages: ensuring correct and consistent delivery.
- Development of visual and textual brand identity.
- Managing Instagram with regular updates and relevant content.
CONCLUSION
Within the first few months after the launch, a steady positive trend was recorded: leads began coming in within the first weeks, and by the end of the year, the agency had built a strong client base and continuous flow of inquiries. Thanks to a well-structured marketing strategy combining digital, PR, and offline activities, this real estate agency
has established itself as a recognizable player in the market.
has established itself as a recognizable player in the market.
| | WANT SMTH BUT KEEP QUIET? THEN THIS CONTACT FORM IS FOR YOU GO AHEAD AND FILL IT OUT! |