FULL MARKETING SUPPORT FOR A TOURIST RENTAL COMPANY ON THE ISLAND OF TENERIFE
INDUSTRY: Tourist rentals on Tenerife Island
PROPERTIES: 10 apartments in the south of Tenerife, a hotel and a hostel in the central region
PROPERTIES: 10 apartments in the south of Tenerife, a hotel and a hostel in the central region
PROJECT GOAL
From 70% to 95% occupancy in 18 months: boosting profits and building a stronger market position along the way.
WHAT WAS DONE:
Development of a multipage website
Creation of a modern, mobile-friendly, and user-friendly design tailored to the business specifics. Key features included clear descriptions
of each property, photo galleries, and integration with the booking system.
of each property, photo galleries, and integration with the booking system.
SMM (Instagram) - secondary, brand representation
• Content strategy development:
Regular content creation featuring high-quality photos of apartments and the hotel, authentic moments with guests, stories about local attractions, and guest reviews.
• Audience engagement:
Active communication with followers, responding to questions
and comments, organizing contests and promotions, such as booking discounts for Stories mentions or tagging the company.
• Use of targeted advertising:
Design and launch of ad campaigns targeting tourists interested
in traveling to Tenerife. Special focus on seasonal promotions and offers like low-season discounts or group deals.
Regular content creation featuring high-quality photos of apartments and the hotel, authentic moments with guests, stories about local attractions, and guest reviews.
• Audience engagement:
Active communication with followers, responding to questions
and comments, organizing contests and promotions, such as booking discounts for Stories mentions or tagging the company.
• Use of targeted advertising:
Design and launch of ad campaigns targeting tourists interested
in traveling to Tenerife. Special focus on seasonal promotions and offers like low-season discounts or group deals.
Reputation management
Reputation management proved to be the cornerstone of customer trust:
• Review monitoring:
Regular work with reviews on various platforms such as Booking, Airbnb, Google Reviews, and TripAdvisor. Taking client feedback into account and responding promptly to any comments.
• Responding to negative reviews:
Quick and professional handling of negative feedback to minimize
its impact on the company’s image, resolving conflicts politely
and effectively.
• Loyalty program development:
Created a loyalty program for returning clients, including discounts, free nights on repeat bookings, and other bonuses, which helped build
a positive brand image and attract loyal guests.
• Review monitoring:
Regular work with reviews on various platforms such as Booking, Airbnb, Google Reviews, and TripAdvisor. Taking client feedback into account and responding promptly to any comments.
• Responding to negative reviews:
Quick and professional handling of negative feedback to minimize
its impact on the company’s image, resolving conflicts politely
and effectively.
• Loyalty program development:
Created a loyalty program for returning clients, including discounts, free nights on repeat bookings, and other bonuses, which helped build
a positive brand image and attract loyal guests.
Hiring and training a Sales Manager
With a new Sales Manager in place, sales gained a strong leader
and improved client relations .
• Recruiting a specialist.
• Training:
Developed training materials and scripts for communicating
with potential clients, including corporate and private customers. Conducted sales, negotiation, and booking management trainings.
• Implementation of a sales process:
Designed the sales department structure, including CRM system use
for client tracking and streamlining order processing.
and improved client relations .
• Recruiting a specialist.
• Training:
Developed training materials and scripts for communicating
with potential clients, including corporate and private customers. Conducted sales, negotiation, and booking management trainings.
• Implementation of a sales process:
Designed the sales department structure, including CRM system use
for client tracking and streamlining order processing.
integration of a new PMS-system
Automation of core business processes:
The rollout of a new PMS system brought automation to the core:
room availability, nightly pricing, property management, and real-time bookings — all streamlined in one place.
• Integration with booking platforms:
The PMS was connected to Booking.com, Airbnb, and others, allowing effective synchronization of booking data and preventing
double-booking or client transfer issues.
• Analytics and reporting:
Analytics and reporting became a strategic tool: monitoring occupancy, analyzing trends, and guiding marketing adjustments with precision.
The rollout of a new PMS system brought automation to the core:
room availability, nightly pricing, property management, and real-time bookings — all streamlined in one place.
• Integration with booking platforms:
The PMS was connected to Booking.com, Airbnb, and others, allowing effective synchronization of booking data and preventing
double-booking or client transfer issues.
• Analytics and reporting:
Analytics and reporting became a strategic tool: monitoring occupancy, analyzing trends, and guiding marketing adjustments with precision.
B2B sales development
• Collaborations with travel agencies:
Established partnerships with major travel agencies and operators
for regular bookings.
• Corporate clients:
Created offers tailored for corporate customers, including group booking discounts, corporate event organization, and employee accommodation.
• Partner programs with other hotels and businesses:
Cooperation with other tourism businesses on Tenerife, including joint service packages (e.g., excursions, car rentals), boosting offer attractiveness.
Established partnerships with major travel agencies and operators
for regular bookings.
• Corporate clients:
Created offers tailored for corporate customers, including group booking discounts, corporate event organization, and employee accommodation.
• Partner programs with other hotels and businesses:
Cooperation with other tourism businesses on Tenerife, including joint service packages (e.g., excursions, car rentals), boosting offer attractiveness.
Creation of brand identity, style, and graphic elements
As part of the overall marketing strategy, a complete visual branding package was developed:
• Logo design reflecting business specifics and tourism focus.
• Corporate color palette, fonts, and graphic patterns conveying Tenerife’s atmosphere and brand philosophy.
• Unified social media design (covers, post and Story templates).
• Marketing material design: business cards, electronic B2B presentations, online and offline advertising banners.
• Branded internal and external communication templates:
email signatures, letterhead, posters for on-site placement.
• Logo design reflecting business specifics and tourism focus.
• Corporate color palette, fonts, and graphic patterns conveying Tenerife’s atmosphere and brand philosophy.
• Unified social media design (covers, post and Story templates).
• Marketing material design: business cards, electronic B2B presentations, online and offline advertising banners.
• Branded internal and external communication templates:
email signatures, letterhead, posters for on-site placement.
Results
After 18 months of comprehensive marketing efforts,
the company achieved its goal:
Increased occupancy rates from 70% to 95%.
the company achieved its goal:
Increased occupancy rates from 70% to 95%.
Booking Growth
Significant increase in bookings thanks to effective multi-channel marketing, improved online presentation of properties, active social media engagement, and strong B2B partnerships.
Profitability Increase
Higher occupancy rates led to revenue growth and operational cost optimization, positively impacting overall profitability.
Reputation Strengthening
Reputation management and review handling helped build a solid image
of a reliable, high-quality service provider, resulting in long-term loyal clients.
of a reliable, high-quality service provider, resulting in long-term loyal clients.
Process Optimization
Implementation of new systems and team training significantly improved internal efficiency, reduced errors, and enhanced the client experience.
| | WANT SMTH BUT KEEP QUIET? THEN THIS CONTACT FORM IS FOR YOU GO AHEAD AND FILL IT OUT! |